THE ULTIMATE PR TRAINING DAY
Getting your business featured in newspapers, BBC News online and trade magazines is publicity that money simply canâ€™t buy.
Learn how to secure valuable editorial coverage on the fast-paced and interactive â€˜Being the Boss: The Ultimate PR Training Dayâ€™ which covers:
â€¢ Why the media needs entrepreneurs and business owners to do PR â€“ and what the benefits to your business can be
â€¢ The media lowdown: deadlines, â€˜churnalismâ€™, how the media is changing
â€¢ A breakdown of the media sector by sector
â€¢ Three facts every entrepreneur and business owner needs to know about the media
â€¢ What journalists want and what makes a story
â€¢ Top ten tips for press releases
â€¢ How to use the news agenda to get noticed
â€¢ Using a news hook to get the media's attention
â€¢ How to take great photographs that journalists will love
â€¢ Tip and hints on how to wow journalists
â€¢ News writing exercise
Delivered by Mary Murtagh Media Ltd.
At Mary Murtagh Media we're all working journalists - making us media experts.
Our client list is first class and includes: Eastman Chemicals, The Chester Grosvenor, UNICEF, Symphony Housing Group, Grosvenor, the NHS, the Media Trust, Lancashire Probation Trust, the International School of Communications, MOD and The Peel Group.
We share our knowledge and expertise through PR / writing / communications workshops which run all over the UK. These are open to the public and popular with small businesses, charities and PR pros who want to know what makes journalists tick. We also run these for Chambers of Commerce, networking groups and high-growth business projects such as: LEAD; RDPE-funded projects at Reaseheath College; the Centre for Leadership Performance in Cumbria; and the Goldman Sachs 10,000 Small Businesses projects at Leeds University and Manchester Metropolitan University.
We have extensive experience in working one-to-one with individual businesses offering copywriting, PR and media awareness training and mentoring. Our clients include the MORE project at the University of Central Lancashire, the Design Trust and London Metropolitan Universityâ€™s Design Nation.